Virgin America's safety video

When something as mundane as the in flight safety video is this much fun, you know you're in for a totally different experience. Cheery flight attendants, wealth of first run movies on demand and actually decent food has made me a convert. I kept flying American for my cross country trips, not because of any sense of loyalty but with the distant hope that my mileage will add up for some sort of free ticket. VA hasn't even ironed out their mileage program but I don't care. I fly them for the same reason I use Apple products, click on Amazon and rent from Hertz. It's all about the carefully thought out consumer experience from beginning to end. Starbucks realized it recently and took action with a highly publicized 3 hour training session for their Baristas. I hope the old guard domestic airlines will start seeing it that way, too.

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Virgin America, American Airlines, domestic airlines, service, branding, singapore airlines, mileage programs, apple, amazon.com, hertz