[ m i s t e r s t a r f i s h ]

Virgin America's safety video

When something as mundane as the in flight safety video is this much fun, you know you're in for a totally different experience. Cheery flight attendants, wealth of first run movies on demand and actually decent food has made me a convert. I kept flying American for my cross country trips, not because of any sense of loyalty but with the distant hope that my mileage will add up for some sort of free ticket. VA hasn't even ironed out their mileage program but I don't care. I fly them for the same reason I use Apple products, click on Amazon and rent from Hertz. It's all about the carefully thought out consumer experience from beginning to end. Starbucks realized it recently and took action with a highly publicized 3 hour training session for their Baristas. I hope the old guard domestic airlines will start seeing it that way, too.

Technorati Tags:
Virgin America, American Airlines, domestic airlines, service, branding, singapore airlines, mileage programs, apple, amazon.com, hertz

Joshua Tree National Park

Here's some pics from my hike to Joshua Tree National Park this weekend. The landscape is so alien yet so inviting. It's one of the few places on earth that I feel completely surrendering myself to the bigness of the sky and earth.









Here's an article and archive of an NPR segment by Elizabeth Shogren that reports on the disappearing Joshua Trees. I really hope they don't go extinct soon.